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Search: Key Word(s): ; Posts Made By: mikw
Forum: Broadcasting Today, 14:58
Replies: 81
Views: 1,850
Posted By mikw
It''s Lynton Crosby who's against Cameron...

It''s Lynton Crosby who's against Cameron appearing, he is the guru of the election campaign, he feels Cameron can only lose out.
Forum: Broadcasting 04-03-2015, 16:49
Replies: 439
Views: 10,579
Posted By mikw
But your forgetting the other side of the coin,...

But your forgetting the other side of the coin, premium brands often put their prices UP when their competitors do - because being to cheap threatens to "Cheapen" the brand.
Forum: Broadcasting 04-03-2015, 16:47
Replies: 439
Views: 10,579
Posted By mikw
So, NONE of a company's advertising funding comes...

So, NONE of a company's advertising funding comes from their consumers then? No?
Forum: Broadcasting 04-03-2015, 16:22
Replies: 439
Views: 10,579
Posted By mikw
Right, not ALL advertising works, but it doesn't...

Right, not ALL advertising works, but it doesn't stop companies trying it - and there is an advertising budget which is funded by consumers.

Companies can spend MILLIONS on a campaign - who do you...
Forum: Broadcasting 04-03-2015, 15:40
Replies: 439
Views: 10,579
Posted By mikw
That's not correct Hendero, it was the SAME taste...

That's not correct Hendero, it was the SAME taste as the one they preferred in blind taste tastes, but they are devoted to the brand and didn't want it to change in anyway.

They might prefer the...
Forum: Broadcasting 04-03-2015, 15:36
Replies: 439
Views: 10,579
Posted By mikw
And the advertisers are funded by........ Yes,...

And the advertisers are funded by........

Yes, you've got it - the consumers.

In other word "Us" - so you have finally said the utterly obvious - well done! :)
Forum: Broadcasting 04-03-2015, 10:28
Replies: 439
Views: 10,579
Posted By mikw
It's a famous example from History there, it...

It's a famous example from History there, it actually happened! People DO buy into brands - do you deny this??!!

That's what branding is!!!!

Seriously??!!

People ARE swayed by advertising and...
Forum: Broadcasting 04-03-2015, 10:25
Replies: 439
Views: 10,579
Posted By mikw
It makes him more of an expert than you are. I'd...

It makes him more of an expert than you are. I'd be more inclined to believe someone like him that someone who won't open his/her mind at all.


Now, we know that Elan, and Campaign magazine's Clalre...
Forum: Broadcasting 04-03-2015, 09:31
Replies: 439
Views: 10,579
Posted By mikw
You totally missed the point, on purpose i'll...

You totally missed the point, on purpose i'll bet.

Americans prefer the taste of Pepsi in blind taste tests - but Coke sells more.

At one time Coke panicked to such a degree they changed their...
Forum: Broadcasting 04-03-2015, 09:27
Replies: 439
Views: 10,579
Posted By mikw
Richard is wholly more qualified that you...

Richard is wholly more qualified that you are.

http://www.brideswell.com/richard.html

Still best to just stick your head in a hedge and pretend eh, Hendero?
Forum: Broadcasting 04-03-2015, 08:26
Replies: 439
Views: 10,579
Posted By mikw
Except, it doesn't always, the more a brand costs...

Except, it doesn't always, the more a brand costs to advertise the more expensive to costs usually.

I posted the text from a rather interesting article a few posts ago. Yes, it's old, but it's...
Forum: Broadcasting 04-03-2015, 08:23
Replies: 439
Views: 10,579
Posted By mikw
And the reason why they are perceived to be the...

And the reason why they are perceived to be the best products? Branding!

Costs money to build a big brand.

Can i remind you that, in blind taste tests, that Americans usually pick Pepsi?
Forum: Broadcasting 03-03-2015, 21:51
Replies: 439
Views: 10,579
Posted By mikw
[ It's an old article, but you get the...

[

It's an old article, but you get the idea...

"
The True Cost
By Richard G Elen
Brian Butterworth’s UK Free TV web site has a very interesting section.

It lists some of the channels available in...
Forum: Broadcasting 03-03-2015, 17:19
Replies: 439
Views: 10,579
Posted By mikw
Please read the rest of the thread, all your...

Please read the rest of the thread, all your points have been answered before.

Not only that, but you can't opt out of funding any broadcaster that carries commercials either - why not vent your...
Forum: TV Shows: UK 03-03-2015, 15:11
Replies: 85
Views: 3,729
Posted By mikw
I've been told my more than once person that Matt...

I've been told my more than once person that Matt Baker's dyxlexia means he doesn't actually read off the autocue.

Perhaps it's just there for Alex in case she has to rescue him?
Forum: TV Shows: UK 03-03-2015, 15:02
Replies: 32
Views: 1,170
Posted By mikw
It was listed as a repeat in the Radio Times and...

It was listed as a repeat in the Radio Times and on our freeview EPG - not on our Sky EPG though......
Forum: Broadcasting 03-03-2015, 14:59
Replies: 439
Views: 10,579
Posted By mikw
Wasn't there also an acceptance that the...

Wasn't there also an acceptance that the proportion of those that were against the LF FELL, when they were informed of the alternative funding methods?
Forum: Radio 03-03-2015, 14:59
Replies: 18
Views: 994
Posted By mikw
That's nothing like the hospital radio station i...

That's nothing like the hospital radio station i worked on, it was very patient focussed - and it played a much wider variety of music than station i've worked on since, and plenty of listener...
Forum: Broadcasting 03-03-2015, 14:55
Replies: 66
Views: 1,951
Posted By mikw
Correct, Diamond Stat please take note, you'll...

Correct, Diamond Stat please take note, you'll learn something new everytime you start a thread :)
Forum: Broadcasting 03-03-2015, 08:00
Replies: 66
Views: 1,951
Posted By mikw
So, should we extend this to all the other...

So, should we extend this to all the other programmes you've paid for on all the other broadcasters as well?

Really??!!
Forum: Broadcasting 03-03-2015, 07:56
Replies: 439
Views: 10,579
Posted By mikw
Subscription is the least "fair" of them all....

Subscription is the least "fair" of them all. Costs so much more than the licence fee and you to pay for hundreds of things you don't want in order to get what you do want.

As far as i can see,...
Forum: Radio 02-03-2015, 16:50
Replies: 18
Views: 994
Posted By mikw
Yes, there's still a need. I started in Hosptial...

Yes, there's still a need. I started in Hosptial Radio and there's something very special, to the listeners, for the presenter to visit them and play their favorite tune and give them a...
Forum: Radio 02-03-2015, 16:38
Replies: 43
Views: 1,919
Posted By mikw
I guess it's because it helps keep listeners to...

I guess it's because it helps keep listeners to play them something that triggers a memory once in a while?
Forum: TV Shows: UK 02-03-2015, 15:19
Replies: 5,564
Views: 611,112
Posted By mikw
Because it's almost always too long for it's...

Because it's almost always too long for it's slot! And that's hardly a moan :)
Forum: TV Shows: UK 02-03-2015, 15:03
Replies: 32
Views: 1,170
Posted By mikw
Yes, it shows they have had budget cuts, which...

Yes, it shows they have had budget cuts, which apparently is what people wanted.....

Still,it's good this series was repeated, it was a good example of PSB - and apparently many hadn't seen it the...
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