Well, how it really SHOULD BE: is a combo of BBC-HD UK and BBC-HD Nordic + a bit of flavor:
Idealy we use the BBC-HD Nordic encoder (1920x1080 instead of 1440x1080, 1920 is sharper)
We use the BBC-HD UK logo, or none at all.
We use the old school BBC-HD UK bitrate (18.2mbit)
We add more programs like top gear and other proper series.
Then the whole world will say:
Everyone is a cheap ass dirt bag, except those brits, damn do they treat their TV viewing audience well!