Yeah, smitten or not, it's been a PR disaster, even his own mother now would probably rather see him hitched with Ryan than The One. Time to shave off the beard and get another one.
the beard is here to stay , at least until the US launch of X Factor. Possibilities to get rid of her include her not being able to take on a job on the set because 'of other commitments' ...
Damn. Im giving Max too many ideas here.