I don't get the whole Cheryl and Simon thing. They don't even flirt with each other, or am i just not seeing it?! Obviously they get on well and banter, but i don't see either of them trying to convey physical attraction. If anything, Simon is like a mentor/father figure to her.
The press are really doing Simon a huge favour here, because i don't think he's even trying to push the potential Cheryl romance. Had she been at least 30 then maybe, but she's too young even for a fake romance with him.