The Pilgrim cheese advert seems to be shown twice every break on ITV3. You know, the one where the woman says 'But you're so little' at the end? Hearing the thing over and over just gives you time to realise that the whole thing is nonsensical. End result: I HATE Pilgrim cheese.
That's one of a handful that just don't make any sense, one of the others is where a guy has a clone and at the end it randomly turns out to be a car ad even though the ad has absolutely nothing to do with cars.