Where they fail though, in my view is in my local cinema. Clearly they know what brings people through the door but over the last few months they've put on so many kids films there hasn't really been anything else. Understandable in summer hols but this is common throughout the year. I want more range in the types of films they show rather than half of them showing the same thing.
They're going to build a second cineworld in my town, it'll have 6 screens and the existing one has 7.
I'll lay odds that, instead of showing a wider range of films like the bigger cineworlds in bristol, cardiff, cheltenham etc, they will just show the same old rubbish in both cinemas
Mind you, I have at least a year to wait to find out, they're still clearing the site from demolishing the previous college building