Anyone from TOWIE/MIC/Geordie Shore/Big Brother: These people are ego maniacs. So much so that they think people are stupid enough to believe these shows are 100% real.
People who are generally famous because of their partner/parents: Higher level of moochers.
Piers Morgan: Arrogant moron, thinks the earth revolves around him.
Kelvin MacKenzie: Is there any reason NOT to dislike him? He's a vile little cretin.
And I don't know what it is but something about Sarah Cox makes me cringe.