Great idea poorly executed. Might watch it again, see if I can appreciate it more. I avoided watching the trailers because everyone was raving about it, seemed a bit silly and confusing at the start.
See I disagree, thought the start was very clever in the kind of way Scream was with the satire about the genre. I thought there was 10mins when they got out of the lift where it went silly which somewhat ruined it for me me before it brought it back together for the ending