Count me as someone who got it, knew what to expect going in (to a degree) and just found it to be poorly done. Far too smug and up its own arse while not being half as clever as it thought it was.
It's funny how people can perceive the same thing in totally opposites manners. I thought it was a film that didn't take itself seriously at all, I didn't see any pretense here. It's not like they tried to hide anything of the plot, it was just all revealed pretty much up front.