I haven't watched the show since Lorraine started presenting, but this morning there was a boring segment on BBC about selling scrap metal so i turned to ITV. It was an advert. I flipped back to BBC. When the metal segment came about again, i flipped to ITV again ... and guess what ... it was an advert.
I suddenly remembered why I hate ITV at breakfast (besides employing Lorraine). I cant stick all the adverts every 30 seconds !
If you watch between 6-7 am there is very little advertising on Daybreak apart from plugs for ITV programmes.