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Old 18-12-2012, 21:50
D.M.N.
Forum Member
 
Join Date: Dec 2007
Location: West Midlands
Posts: 27,453
I don't think I posted this in here...

Christmas Day 2011 - Live vs Overnight and Consolidated
BBC One
16:50 - FILM: Ratouille: 5.24m (27.0%)
* added on 0.2m before 02:00
* consolidated 0.77m to 6.01m (27.9%)
18:30 - The Gruffalo's Child: 6.04m (27.4%)
* added on 0.43m before 02:00
* consolidated 1.60m to 7.64m (29.7%)
19:00 - Doctor Who: 7.15m (30.3%)
* added on 1.77m before 02:00
* consolidated 3.52m to 10.77m (37.3%)
20:00 - Strictly Come Dancing: 6.58m (25.9%)
* added on 0.94m before 02:00
* consolidated 1.92m to 8.50m (27.9%)
21:00 - EastEnders: 8.23m (31.2%)
* added on 1.69m before 02:00
* consolidated 3.10m to 11.33m (32.4%)
22:00 - Absolutely Fabulous: 6.34m (25.8%)
* added on 1.09m before 02:00
* consolidated 2.73m to 9.07m (28.5%)
22:35 - Michael McIntyre's Comedy Roadshow: 5.67m (28.0%)
* added on 0.78m before 02:00
* consolidated 2.42m to 8.09m (31.7%)

ITV1
17:30 - You've Been Framed!: 3.69m (19.2%)
* consolidated 0.33m to 4.02m (19.3%)
18:00 - Emmerdale: 5.63m (26.3%)
* added on 0.64m before 02:00
* consolidated 1.48m to 7.11m (28.7%)
19:00 - All Star Family Fortunes: 5.90m (25.1%)
* added on 0.23m before 02:00
* consolidated 0.46m to 6.36m (22.0%)
20:00 - Coronation Street: 8.37m (33.0%)
* added on 0.66m before 02:00
* consolidated 2.14m to 10.51m (34.3%)
21:00 - Downton Abbey: 7.52m (29.4%)
* added on 0.61m before 02:00
* consolidated 4.07m to 11.59m (33.9%)

You can see the logic from BBC in putting Doctor Who on at 17:15 as it allows people to freely timeshift throughout the evening, and for them to then be included in the overnight ratings meaning that it could end up winning the night despite being nowhere in the schedule.

I don't think the ITV News will play a big part as anyone that wants to timeshift Downton Abbey will do so like last year anyway, the bigger concern is that they could give Call the Midwife a huge peak at the end. I can't imagine 7 million 'live' viewers sticking around for a news bulletin in the middle of primetime, thus giving ITV News a ~4.0m overnight and Call the Midwife a big peak - assuming the majority of Call the Midwife's viewing is live anyway.

Looking back to earlier this year, not one single episode of Call the Midwife recorded a live audience of over 8 million viewers, and for the highest rated episode:

19/02/2012 - 7.94m (31.0%) live ---> 11.41m (34.5%) consolidated [3.47m timeshift]

That clashed with Corrie, which had 7.37m (28.3%) live --> 9.01m (29.0%) consolidated [1.64m timeshift]. So on that day, Call the Midwife beat Coronation Street live, although that was lifted into that slot to help Dancing on Ice.
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