Friday its against That Text Santa thing which gets a corrie lead in....Its been promoted like hell on Heart Radio and Vodafone have been setting txts about it too. I think Thursday could see a rise but not a huge one given its the last late night shopping of the year.Monday will have the highest figure for sometime though.
Then its Friday rating should go up then, no excuses for a poor show. Text Santa may have Corrie as a lead in but history has shown time again that means nothing.
EE has lost near two million viewers in the last few years, it is not in a good place as audiences for live TV fragment further in the next few years. It will get 8 million on xmas day but DA will trump that by 3 million.