Channel Four has been struggling to reach a million for a few new commissions. Jay Hunt apparently likes to know the overnights too.
You have to say Channel 4 has done pretty poor in the last few months. Friday Night Dinner and Peep Show on a Sunday, 3 hours of Come Dine With Me a day (!) and shows like Bad Santas and Real Man's Road Trip. There hasn't been much of the so called 'Creative Renewal' yet, and the ratings are showing how bad Channel 4 actually is. Audience share is dipping (it'll probably end the year on 5.6%) and there are very little signs that C4 will pick up in the New Year (remember that C4 have axed Gypsy Weddings).