Then its Friday rating should go up then, no excuses for a poor show. Text Santa may have Corrie as a lead in but history has shown time again that means nothing.
EE has lost near two million viewers in the last few years, it is not in a good place as audiences for live TV fragment further in the next few years. It will get 8 million on xmas day but DA will trump that by 3 million.
Has EE actually lost viewers, or are people just not watching as often?
It may not be must see TV day in day out, but at Christmas those viewers may come back.