He's as far from photogentic as you can get (very shallow, but important if you are on telly whether we like it or not), has one of the most annoying voices in the world, as is yet another irritating "cheeky chappy" type who aren't exactly in short supply.
I just saw a trailer for that new Fake Reaction show and it looks like yet more unwatchable "reality" rubbish but the choice of Joe Swash as the "face" of it baffles me beyond belief.
I can't get over him winning I'm A Celeb. A nice guy he might be (I assume people found him likeable to keep him in that show) but it should take more than that for someone to be able to get a TV career. He always looks like he needs a shower.
Every time I see him on the tv, I am like HOW??!! does this guy get tv work. He really is not easy on the eye, and he seems so disingenuine and is extremely dull. Surely there are better looking guys with a personality who could do this job better?! He makes me switch over every time I see him!