If you read here http://ukgameshows.com/ukgs/Weaver%27s_Week_2013-01-06
In It to Win It and Who Dares Wins was the most watched quiz shows in 2012. No surprises both shows are back this year. In It to Win It will be 11 years old this May. The longest running BBC One quiz show in this generation.
The longevity of In it to Win it just shows there is an appetite for public humiliation. As a quiz it has always been crap.