They must have thought it brilliant. They degayed him and virginised her with one article.
Except that apart from spreading confusion among the teen demographic, most adults, read: adults, which is what both Taylor and Harry would be aiming for as a target audience of the future (because they'll be adults longer than they will be 'kids') - will likely just see them as a joke/duffers who beard or PR their way round town, rather than serious musicians, like Ed Sheeran or Coldplay.
Both their management and PR teams should be fired. This one has been worse than Taylor and Jake and that went badly from the beginning as well.