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Old 12-01-2013, 11:47
lexi22
Inactive Member
 
Join Date: Aug 2008
Posts: 15,426
It's as though the loan company, when thinking of what celebrity to get to front their campaign, thought about what target demographic they wanted to reach who would be the easiest to rip off, then asked themselves "Which celebrity has got the most loyal gullible fans who will worship and idolize them and everything they do without question?"
Oh absolutely re the brand match. Cynical and sick. No one with any integrity would front these types of 'loan' companies so they went for someone they knew with an equal absence of integrity who'd grab it with both greedy hands.
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