Hopefully 2013 is the year women like Jessica Ennis are heralded by the masses and women like Katie Price are looked down upon. It would be a great step for the world.
We can only wish. Thing is, trashy stories sell papers so they'll continue on. I think the only way things will ever change is if people stopped buying papers and magazines with the likes of KP on the cover in any capacity.
Editors and publishers pay very close attention to sales figures when certain people are featured on their covers so any noticeable decline in sales would very likely mean the person in question wouldn't be featured again.