In my town, two HMVs have shut down, leaving one and they've also open a HMV Pop Up shop. What's the point of that?
I understand it's a short term thing, but still? They;re not really that cheap even though they have a sale going on.
The point of pop up shops is to give a retailer extra selling space for the small (profitable) time of the year that it is needed. Quite sensible business, especially with some of the cheap rent deals out there on the high st.