Lets make it clear its purely free publicity for Ultimo. She was never going to be paid a million pounds to model for them.
Its a made up story.
I was just thinking this earlier on actually. It's happened before with the papers - someone is "dropped" or "fired" from a show or a deal of some kind, and you find out they only ever signed a short term deal anyway, or they were just one of any number of names spoken about who were never in any serious consideration anyway.