Appreciating art and reading subtitles for a couple of hours is hardly the exclusive enclave of Mensa boffins is it? There’s nothing intimidating to anybody about BBC4’s output if only they manage to drop their prejudices long enough to actually try the programming.
I have no interest in the art documentary but Borgen is fantastic and doesn't take much of an intelligence to follow. BBC4 really does have some good stuff on at the moment.
For me, a double bill of Borgen and then Match of the Day is a perfect Saturday night's TV.