He's as far from photogenic as you can get (very shallow, but important if you are on telly whether we like it or not), has one of the most annoying voices in the world, as is yet another irritating "cheeky choppy" type who aren't exactly in short supply.
I just saw a trailer for that new Fake Reaction show and it looks like yet more unwatchable "reality" rubbish but the choice of Joe Swash as the "face" of it baffles me beyond belief.
I can't get over him winning I'm A Celeb. A nice guy he might be (I assume people found likableable to keep him in that show) but it should take more than that for someone to be able to get a TV career. He always looks like he needs a shower.
Its Simples...He does it for the `Minimum Wage` plus his bus fare