"this is too clever for it's own good"
Nah! I gave it about 12 minutes on Four seven before thinking "if the people who made this are too stupid to make the floating messages big enough to read..." (with an ordinary TV and eyesight, and I'm quite happy to watch subtitled quality drama like Borgen) then I don't think I'll bother. Maybe the content of the messages is important, maybe not. Should I assume it can't be?
And the dialogue put me off.