For me it's irritating because she's so ungrateful. Saying something like "You've wasted your money on plastic things I'm never gonna play with" and then she's kicking and stomping on her toys, ungrateful little madam!
Oh deary me, it's an advert.
I see a couple of posts including mine have gone for Burton.
I still like the ad and can't see what's so 'wrong' about it.
Anyway I'm getting a good secondary laugh from the annoyed posts on here though, so carry on