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That +1 figures are getting too big to ignore is part of the problem. ITV's figures are being boosted by maybe 5% or more through aggregation and it is distorting the true picture in the battle with BBC1. The playing field is getting ever more unlevel.
I don't understand why it is easier to post aggregate figures than separate because you have to go to the trouble of adding them up if you post "ITV Total" figures.
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