Why didn't they just air the NTAs between 7.30pm-10pm tonight? OK, I know they're live, but I'm sure they could have booked the hall a night earlier. Added to that, it means Emmerdale will be hit by a clash and Coronation Street has moved to 7pm - and ITV didn't even bother to promote it after Emmerdale tonight. Considering it's running on from yesterday you'd think they'd push it more.
I think more people would have watched a repeat of a The Chase Celebrity special.