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Old 23-01-2013, 17:47
hendero
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Join Date: Jan 2007
Posts: 10,342
While answering a post elsewhere, I came across this:

http://dcmscommsreview.readandcommen...nt_markets.pdf

Which, unless I've completely misread the first page graph, says that, broadly speaking, BBC1 and ITV1 spent about the same on programme content in the 5 years up to end of 2010. Seems to me that, if those figures are correct, BBC1 is/was getting much more "bang for the buck" than ITV1. Anyone know if a more up to date graph is available?

K
I could believe they both spend about the same but that BBC 1 get more viewers, for various reasons, including simply BBC content is more popular. I don't think ITV would be too distressed by that so long as their business is profitable.
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