Audience reach for last week according to www.BARB.co.UK
was only 71pct compared to 78pct for the same week last year. More than 3million people in the population have simply stopped watching itv in the last 12 months.
ITV 1 71.5%
ITV 1 +1 19.4%
ITV 1 HD 9.3%
so the reach for all 3 combined could be 100%?