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Old 24-01-2013, 10:04
SamuelW
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Join Date: Jan 2012
Posts: 7,852
Averaged 5.9m actually
That's including +1. Whatever way you spin it, its down almost a million from last year and almost 2milliom from a few years ago. This can be explained in some way by Itvs ratings crisis. Fewer people tuning into the channel per week (over 3million fewer than previous years), means fewer people seeing promos for itv shows like NTAs, meaning fewer casual viewers end up watching their programmes. Must be a big worry for Itv top brass that weekly audience reach has plumetted so much in the space of a year. As we've seen this month, it means lots of itv shows have endeed up rating badly and beaten by bbc1 in almost every 9pm time.
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