ITV 1 71.5%
ITV 1 +1 19.4%
ITV 1 HD 9.3%
so the reach for all 3 combined could be 100%?
Ridiculous spin there George s. Almost all of those 19.4pct and 9.3pct viewers would be the same 71.5pct watching itv1. You know you can't just add them together!! Fact is itv1 reach has fallen big time. Major problems here.