Yes but its not just ITV other channels to are having the same trend. Casualty isn't the force it once was. Britains Brightest is not getting ratings the BBC hoped for. Same as Channel 4. Friends used to get 6m on a friday now look what some shows get.
5m+ for a drama now is very good. a 5.5m for national tv Awards while a popular documentry is on BBC 1 is also very good. Remember gone are the days when we only had 3 channels. Now most people have 40 at least.
Sam I agree with you that 5m+ for drama is normally very good. But Itv were hoping for maybe 6m+ or 7m for Mr Selfidge because of the publicity it got. As for the NTAs, a 5.5million rating is fine, but questions need to be asked: why is it down 0.7million from last year and almost 2million from 3 years ago? Is this because the awards show isnt well produced, is it because people dont like the host, is it because people arent tuning into Itv anyway? Questions need to be answered and Pete Fincham will be investigating this as we speak.
Just face it - he'll always find a fault with a good rating. The Chase did average less than Pointless if you do not include +1 but I don't want to create a debate. But I was hoping for it to stay around the 4m it got on Monday and Tuesday.
I have come to accept the Chase is rating well, even if it gets beat by Pointless sometimes. So I wont be criticising it in a ratings crisis thread anymore.