Originally Posted by SamuelW
Ive already commented on Lewis and said its doing well this series, as well as the soaps. Go back through this thread and you'll see my comments on them. Even though everything on Itv was above 5million on Sunday night, when you look at it in more detail, its not so good news. Dancing on ice got some of its worst ever ratings, family fortunes doing ok but Mr Selfridge is not quite the success Itv were hoping for. Whether or not you think crisis is the right word to descrive the situation, it is clear there is still a ratings problem going on at Itv. Viewing share, viewing reach, audiences, top talent show ratings are all down from previous years. New drama and comedies not rating so well, almost all factual is rating below 3million. With new shows, Splash ironically is one bit of good ratings [but not reputational] news from first few weeks of this year, a show which I tipped for success 6 months ago
ITV is expected to announce a £100m of profit in 2012-13. any loss of ratings on ITV1 are being mitigated by growth on ITV's family of stations/ITV player and studio's have limited the impact of this.
as you have been told repeatedly "overnight ratings" do not mean much to a commercial broadcaster.