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Old 24-01-2013, 12:27
SamuelW
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Join Date: Jan 2012
Posts: 7,676
as you have been told repeatedly "overnight ratings" do not mean much to a commercial broadcaster.
On the Grauniad's Media Talk podcast, John Plunkett and colleagues actually discussed how important overnight ratings still are to Itv. Advertising accounts for 68pct of Itvs revenues so overnight ratings are still very important despite all the spin by Archie and Adam.
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