Anyone famous for an actual talent rather than mediawhores who have to rely on the tabs to keep them in the public eye.
The talented have a body of work to be admired for. They don't need to be papped in Sainsburys or with their saggy norks out.
The one I always think of is Johnny Depp who did the visits to GOS and a school in Greenwich as Jack Sparrow with no publicity what so ever. He just wanted to make those kids smile