So here's the deal. This person off the tellybox thinks he's the bee's knees. Trouble is, his team know he is all fake. From his name to his carefully managed image - none of it is real, but now he expects everyone to pretend they don't know. What a fruitloop.
Oh - and he eats paper.
If I'm reading the first sentence as a clue, I'd say Tidybeard.