So charities don't advertise and raise awareness about themselves then? I don't know about France, but here I constantly see many various different types of charities advertised everywhere.
Exactly - charities need as much as exposure as they can so if someone like Beckham can raise your awareness then all good and well.
People are carrying on like's he stolen from them!!
Look at Joe Hart with the little boy with cancer on Sky Sports last month - Cancer Research were probably glad of the extra coverage they got from that.