Ok here's a thought I think all this is about publicity it's what the Beckhams crave above EVERYTHING else there is hardly a day either of them are pictured in a magazine or paper doing the the most mundane thing .
Why could Beckham not have done this on the quiet, He really wants that knighthood doesn't he
Rumour is that has always given loads to charity and never made big deal of it.
I think using his status to highlight charitable giving is exactly the right thing to do. Celebs have a lot of power and influence and he is using that in exactly the right way.
I gave some money to charity today for the first time in quite a while because reading this story made me realise how long its been. A good thing all around.