wow this guy is just a walking PR machine, anything to help his brand and folk just eat it right up. Lets be clear here; all footballers give to charity, but they don't announce it.
I've said this before. I know two people one of whom works in a major hospital in Cork and another who works with the Irish Guide Dogs for the Blind. Roy Keane is tireless in the work he does for both charities. He donates a huge amount of money to both. A certain amount - to raise awareness, he does publicly. Most of it, however, is behind closed doors; completely at HIS insistence. He's been known to throw quite a tantrum if someone gives the media a tip off about his endeavours. I ONLY know this because I know staff members. He'd literally walk away if the charities tried to use his name and disclose how much he actually does.
Beckham, I believe, would announce a press conference if he was going to put a coin in a street-collector's tin.