The one direction lot especially the harry one.
Yeah but you have to remember an awful
lot of these folks are represented by big PR companies who Simon Cowell, etc, pay a lot
of moolah to, to advertise the brand.
If you get cash thrown at you, you have to overexpose clients to the media non-stop or the Boss will just go to another rival company.
This is why much of what you see re: One Direction
and other over-exposed artists is more about their fame and the types of companies drafted in to work on their behalf.
Some of the 'over-exposure' is also newspapers running their own (made up) stories as well.