2009 Star Trek found favour in US audiences ($258m) far more than abroad ($128m).
Paramount are canny enough to not let as well known a name as Star Trek to slip by in this age of franchise cinema - they know a certain audience will lap up big screen Trek in any iteration. But they'll want a significant improvement on the international figure for ST to be a true major player, because that's how it rolls these days.
I doubt Paramount gives a shit where the money comes from, as long as they get it. And Star Trek will probably always be considered a major player because of the heritage