That seems to be the This Morning approach though. Alison Hammond, Jeff Brazier etc etc. Not what I personally consider talented(I find those two irritating, in fact) but I suppose the audience finds it easy to identify with them.
I like Holly, and the first part of your post - I don't blame you
I like Holly but she is overexposed in a media sort of way. What really gets up my nose is Jeff Brazier and his oh so practiced presenter way of giving information and flogging those prizes. He is just so thick and for him to be preaching at the viewers is cringemaking. Yes, he is a good dad but it seems to end there, lousy presenter, up his own personality and thinking he can inform anyone with his point of view is beyond credibility.