Originally Posted by neo_wales
Totally agree Stiggle old boy, I don't give a flying fig what google knows about me. When you consider there are hundreds of various agencies in the UK with a LOT of personal data about you at their fingertips Google Now is really of no concern.
Each to their own - I'm not that comfortable with Google (or any third party for that matter) holding a history of everywhere I've been, and my life isn't exciting enough for Google Now to be useful enough. Plus, when it was switched on, I found location history & reporting to have a noticeable impact on battery life.