This Steve chappy is a walking advertisment for every manager out there who doesn't have a bl**dy clue.
All they do is think up stupid ideas and as they have never worked down on the ground, they are ideas that just don't work out in the real world.
I use to work at Eurotunnel and the management the where full of it. A new day, a new idea, always a failure.
The day after duty free ended I had a manager asking me why I thought people were now not bothering to go into the shops. "err ummm could it be as you don't do duty free any more?" I replied with amazement. I really wondered how many times my wage he was getting.