Do you recollect how long they said they've been running it? Less than two years?
Often, the cheaper the offer the cheaper the guest...
I don't recall, no, sorry.
Totally agree with the fact that cheap offers can leave them open to parties with wilder behaviour. I suppose the large chains will have already sold many of their rooms at full price and the offers just take up the bits and bobs left unsold?
They'll have much more profit in the job to underwrite those occasions - or be running at a loss but better able to fund the overdraft (for a while at least)