The Sky ads with the people amazed at being able to watch movies on their iPads.
All that's missing is the eager clapping of hands, swinging their feet and saying excitedly, 'Shiny!!! Shiny!!!'
Talk about treating your customer base with contempt.
And yet they speak about "catching up" on it all either on Sky News or Sky Go .... Sky Go shut up!
The next ad will contempt their viewers with someone from TOWIE