According to the Daily Mail yesterday Sky is seriously looking into launching its own 5 day a week soap.
This seems a strange idea as it is hard to see who is going to invest in watching that regularly.
They have apparently not settled on setting or story ideas. But the only one I could see doing well is a revival of Dream Team.
That was popular in Sky's early days - plays to their strengths AND is sufficiently different from the other soaps to not seem like an immitation. Indeed it launched the soap careers of quite a few in Hollyoaks and Corrie.
But knowing Sky it will be about young jet setters living in the village of Hollydale just outside Wolverhampton.
You're out of date there....