Hypothetically for a 30 second spot on ITV, it costs an advertiser about £43 to reach a thousand 16-34 adults (£69 for 1000 female 16-34s, £110 for 1000 male 16-34s), £19 to reach a thousand ABC1 adults (£30 for 1000 female ABC1 adults, £49 for 1000 male ABC1 adults) and £52 to reach a thousand Housewives with Children (source: ITV Media)
Thanks for that rzt. I'm really surprised Housewives with Children (£52/k) are more expensive than 16-34s (£43/k). That must make a lot of ITV's daytime line-up very profitable, even though the ratings have generally been on the wane lately (I'm thinking particularly of the key morning/lunchtime shows- Daybreak
, Loose Women
and This Morning
. ITV have improved their performance a great deal with their late-afternoon quizzes.)
Do Channel 4 charge more for their 16-34s as they're more upmarket (or simply by trading on their - now somewhat tarnished - brand)? Can you go more granular and buy ABC1 16-34s?