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Old 16-02-2013, 16:16
dave01
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Join Date: Jan 2010
Location: Oxfordshire
Posts: 1,604
Of the 7.46m men aged 16-34 in the country, on average 1.79m were watching TV in the Friday 9pm slot during GNO's run (inc same-day timeshift of course), and GNO captured just 180k of them - a share of 10.0% and a TVR of 2.4. (Figures inc +1.)



EE's repeat on BBC Three got 489k (3.0%).
Thanks Neil.

That's interesting that Great Night Out is not hitting the target audience too well. I would imagine many young men don't think to look on ITV1 9pm and so maybe some more niche targeted promotion to get the demo interested could help a potential 2nd series.
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