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Old 16-02-2013, 16:52
iaindb
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Join Date: Jun 2008
Posts: 8,674
I don't know - I think ITV have actually promoted it quite well with this trailer which taps into the residual nostalgia and affection that viewers might feel for the show: http://www.youtube.com/watch?v=J1R94tv3gsk
I don't watch SNT (in fact I don't watch any Ant & Dec shows, even though I like the duo) but I have to say I do think that's an impressive-looking trailer. But it's not easy competition. Next Saturday at 7pm could be an interesting ratings battle.
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